RVAA (the Recreational Vehicle Aftermarket Association) will be utilizing the expertise of RV Trade Digest in the production of our second year of "Aftermarket Success" magazine. Our first year of production was a success as we have received countless positive evaluations from not only our primarily RV dealer target list, but additonally from throughout the industry. The addition of RV Trade Digest as the driving force in the production of the magazine will only serve to take our publication to the next level and present a level of professionalism and publishing know-how that RVAA could never have hoped to achieve.

Our objective for Aftermarket Success remains the same. Our goal with this publication was simply to provide education to the vast RV Dealer audience on the sale and presentation of aftermarket products within their stores. Additionally, our magazine provides a cost-effective advertising opportunity for you - the RVAA member. And finally, our publication serves to promote not only the great potential of the Aftermarket, but additionally the significant role our segment of the industry plays in the overall success of the entire Recreational Vehicle community.

RVAA will continue to be responsible for the editorial content of "Aftermarket Success" and will have complete control over each issue. We have established an editorial board of our members to help further provide ideas and content that will continue to excite our audience and entice them to continue to read our publication. The addition of RV Trade Digest will help the association more effectively promote the publication as well as providing much-needed assistance in working with advertisers and in recruiting new participants in "Aftermarket Success" advertising programs.

But the most significant impact RV Trade Digest will have on our publication will be seen on every page. I have already had the opportunity to look at several mock-up editions of the "new" Aftermarket Success and I can assure you - the look and feel of this publication is absolutely first-rate. With the help of RV Trade Digest, our publication will not only be another player on the RV publishing scene, it will be a eye-catching and content-rich vehicle for communicating our message to the RV industry.

You will soon be contacted by representatives of this publication to request your participation in providing advertising and/or editorial support. When making the consideration whether to advertise in "Aftermarket Success," please note that we have advertising opportunities that fit almost every budget - and at rates that are among the best in the industry. Most importantly, keep in mind that we have made this effort to improve our publication to show our segment of the industry in the best possible light - We will need your help to make it truly a success!

Please give some serious consideration to supporting the publication that is for and about the aftermarket, and produced by your national association. Working together, we can make "Aftermarket Success" an industrywide publishing success.

Interested in Advertising? Contact Wolfgang Neuwirth at RV Trade Digest at 1-800-547-7377 extension 1682 or Karl Etshied at RVAA at 717.730.0300.